Technical SEO Consulting

For large or complex sites, Google’s ability to find and process pages efficiently has a direct effect on what ranks. We look at crawl efficiency, index bloat, orphaned pages, robots directives, XML sitemap integrity, and canonical conflicts, with particular focus on where crawl waste is actively suppressing pages that should be visible.

Migration risk is real and consistently underestimated. We work at every stage: pre-launch planning, redirect strategy, QA testing, launch monitoring, and post-migration recovery when losses have already occurred. The difference between a clean migration and a six-month recovery is almost always preparation and sequencing.

Operating across markets is not the same as being discoverable across markets. We work through hreflang implementation, market targeting logic, subdomain versus subdirectory decisions, cross-market duplication, and the structural choices that determine whether each market gets treated as its own entity by search engines. A finance brand operating across five regions with one misconfigured hreflang setup can see four of those markets effectively invisible in search. That’s a revenue problem, not a technical footnote.

Page speed and rendering quality affect both discoverability and conversion. We look at template-level performance issues, rendering bottlenecks, and technical constraints that create friction before a user reaches the content. Not every Core Web Vitals problem is worth fixing. We tell you which ones are.

Modern frameworks create specific crawl and indexation risks. Client-side rendered content that search engines never see, lazy-loaded elements that don’t get processed, SSR configurations that don’t behave as expected. We validate how search engines are actually rendering your pages, not just how they appear in a browser.

Schema is not a ranking factor in isolation. It is a way to help search engines correctly interpret what a page is about, what entities it contains, and how it should appear in results. We review existing markup, identify implementation errors, and define schema opportunities based on what the site is actually trying to communicate.

Server logs show you what search engine bots are actually doing on your site, not what you assume they’re doing. Wasted crawl activity, unexpected bot behaviour, server response patterns, and pages that are being requested but never indexed. This is a layer of analysis that most surface audits miss entirely.

Brands managing multiple domains, sub-brands, or market-specific sites face compounding duplication and authority dilution if architecture decisions aren’t deliberate. We work through consolidation decisions, template consistency, and domain-level structure with a view to what actually serves search performance across the estate.