TRUSTED BY MEDIA BRANDS

Why SEO Fails

Senior SEO specialists

Most SEO work doesn’t fail because nothing was done. 

It fails because the wrong things were prioritised.

Good work got done on things that didn’t matter. Important things were missed.

And because nobody mapped recommendations to commercial goals at the start, there was no way to catch the error until the numbers made it obvious.

Find out which service is right for you

YOUR SEO ISSUES

Is this your situation?

If you’ve been through an SEO engagement that produced dashboards but not decisions, you already know what this feels like. You don’t need another agency explaining what SEO is.

You need someone who can tell you exactly what is broken, why it is broken, and what fixing it is actually worth.

OUR PROCESS

How an engagement works.

Every engagement starts with an audit. Not a sales call. Not a proposal built around what we’d like to sell you.

ENGAGEMENT OPTIONS

Which service is right for you?

Not every engagement looks the same.
Use this table to figure our where you fit.

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Swipe across to view all options

Project Retainer Advisory
Right if… You have a specific problem that needs diagnosing and sequencing. You have the team but need someone senior setting direction continuously. SEO is operationally covered. You need a senior voice for the hard calls.
What’s the situation?
Defined problem with a clear endpoint × ×
Ongoing strategic decisions that shift month to month × ×
SEO is running. You need senior input, not more execution. × ×
Is it a fit?
Scope is clear from the start × ~ Partially
In-house SEO or agency in place × Not required × Not required Typically yes
Team can execute independently
Hard deadline or trigger event × ×
In active growth or navigating complexity × ~ Sometimes
How it’s priced
Budget model Fixed investment, defined output Monthly, scope reviewed regularly Flexible – structured around your planning cycle
What you get
Deliverables Audit, roadmap, implementation brief Ongoing direction, implementation reviews, stakeholder support Senior input on priorities, reviews, quarterly strategy
Content or execution included × × ×
Monthly reporting included × ~ Strategic reassessment, not report compilation ×
Processes built as a deliverable ~ If scoped upfront × ×
Right if… You have a specific problem that needs diagnosing and sequencing. You have the team but need someone senior setting direction continuously. SEO is operationally covered. You need a senior voice for the hard calls.

SPECIALIST SEO SERVICES

Where Digiberry works best.

No pre-set packages. The work is different for every client because the problems are different for every client.

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DIRECT ACCESS

You work with Marie directly.

Not a junior account manager, not a team assembled after the pitch.

The person who scopes the engagement is the person who does the work. Marie has spent over a decade working with mid-to-large brands across e-commerce, publishing, finance and professional services, on problems that require senior judgement, not a generalist checklist.

More about Marie
Marie Taupiac

FAQS

Your SEO questions, answered.

Need more info?
Get in touch and we’ll answer any questions directly.

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Frequently Asked Questions

When the problem is strategic, not just operational. Agencies are built to execute at scale. Consultants are built to diagnose accurately and advise on what to prioritise. If your team is capable but working on the wrong things, or if you need senior input across SEO, content, UX, and tracking without a full-time hire, a consultant is the right model.

A standalone audit typically takes two to four weeks, depending on site complexity. A full strategy roadmap sits on top of that. Ongoing advisory support is structured around your internal cadence and the decisions your team needs to make. Engagements are scoped to the actual work required. There is no minimum contract designed to fill time.

Yes. Migration planning and post-launch traffic recovery are among the most common reasons clients come to us. For recovery work, we start by establishing exactly when performance changed and what technical or content conditions changed at the same time. The diagnosis comes before any recommendations.

The primary deliverable is always strategy and diagnosis. We do not manage your content production or run your technical development queue. What we offer is implementation support: reviewing technical work before it goes live, providing detailed briefs your developers and writers can act on, and staying involved as your team executes so the strategy does not get lost in translation.

Yes. Most engagements involve existing internal stakeholders across marketing, IT, product, and content. If you have an agency handling execution, we work at the strategic level without duplicating their work.

It depends on what the business is trying to do. For e-commerce, we track organic revenue and conversion rates by landing page. For lead generation, we look at qualified enquiries from organic traffic, not just session volume. For publishers, we look at indexed pages versus ranking pages and revenue per visit. Rankings and traffic are inputs to the conversation, not the outcome.

TRUSTED BY BIG BRANDS

What clients say.

START BY SOLVING

Start with a diagnosis,
not a proposal.

Every engagement begins with a rigorous audit of your site’s actual state.

No package menu, no assumptions, no activity for its own sake. Just a clear account of what’s holding your performance back and what it’s worth to fix it.

Get in Touch Which service is right for you?