More queries are being answered inside AI surfaces.
Is your content being cited, or your competitor’s?
Evidence-led GEO consulting that builds real citation visibility, without the hype, and without abandoning your search fundamentals.
Search behaviour is shifting.
The share of queries answered directly inside AI surfaces, without a click to your website, is growing across categories most brands assumed were safe.
The question is no longer whether this matters.
It is whether your content is being cited, or your competitor’s is.
Get in touchGEO – Generative Engine Optimisation
What GEO consulting actually addresses
Traditional SEO optimises for rankings in search engine results pages.
GEO optimises for a different output: inclusion in generated answers. When someone prompts an AI tool and gets a direct response, that response was assembled from somewhere.
It drew on sources it judged authoritative, structured, and relevant. The question GEO asks is: why isn’t that source you?
Google AI Overviews
Appearing in organic results for a growing range of queries, particularly informational and comparison searches.
ChatGPT
Used for research, supplier discovery, and category exploration across B2B and B2C.
Perplexity
A search-native AI tool with a growing share of research-intent queries.
Google Gemini
Integrated into Google’s wider ecosystem including Workspace and mobile.
Microsoft Copilot
Embedded in Bing and Microsoft 365 with commercial relevance in B2B contexts.
Strong AI visibility and strong search visibility are built on the same foundations.
Technical health, content quality, and site authority underpin both.
Brands that neglect traditional search fundamentals in pursuit of GEO tactics will end up weaker on both fronts.
Inclusions
What GEO consulting from Digiberry includes
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GEO - Generative Engine Optimisation
Content structured for AI Citation
Many brands already have content. The problem is it was written for a different era of search: keyword-dense, structured around brand voice, built to rank rather than to be understood and extracted. We focus on pages that answer questions directly and early, use clear descriptive headings, include fact-dense self-contained sections, and have had padding removed that dilutes signal-to-noise ratio.
E-E-A-T audit and improvement
We assess whether your site’s expertise, authorship, and trust signals are visible enough to support citation in authoritative AI responses. This means reviewing author pages and contributor credentials, sourcing quality and citation practices within your content, claims that are asserted but not evidenced, and third-party recognition that could be surfaced more effectively.
Schema and structured data
We audit your current schema implementation and identify where structured data is absent, incorrect, or underutilised. Schema types commonly relevant to this work include Article, FAQPage, HowTo, Organisation, Person, and Product. We implement schema because its value in search is well-established and the cost of absence is real. Its specific role in AI citation is plausible but not yet confirmed. We will tell you which is which.
Original research and data-led content strategy
Primary-source content is one of the most defensible assets in AI search. Models cite it because other sources reference it. We identify opportunities specific to your business: original data you already hold but haven’t published, benchmark reports that would fill a gap in your category, expert commentary that could be structured as a citable resource.
Brand visibility tracking across AI surfaces
We track how and where your brand appears across relevant AI platforms: citation frequency, the context in which you are mentioned, how competitors are being referenced, and how that picture changes over time. Current measurement capabilities are imperfect, but directional visibility tracking is better than flying blind
What has genuine evidence
E-E-A-T signals. Expertise, authoritativeness, and trustworthiness matter more now because AI systems are trained to weight credible sources. Structured, extractable content written in clear, direct sentences with logical headings gets cited more readily. Being a primary source through original research and proprietary data gives AI systems something worth citing. Brand mentions across credible contexts increase the likelihood of surfacing in category responses. Content that states its answer clearly and early, without burying it in preamble, is more useful to both humans and AI systems.
What we don’t know yet
The mechanics of how specific AI systems weight sources, how frequently their training data updates, and whether targeted GEO activity produces measurable citation increases within a predictable timeframe. These are open questions. We apply the signals with the strongest evidence, tell you which activities have solid grounding, and tell you which are still being tested across the industry.
OUR PROCESS
How a GEO consulting engagement works
There is no standard package. There is no default retainer. What we do is shaped by what the site needs.
1. Audit
We review current AI surface visibility for your brand and priority topics, content structure and citation readiness across key pages, E-E-A-T signal strength, schema implementation, and what can realistically be measured. This surfaces where the real constraints are before we prescribe solutions.
2. Prioritisation
Not everything is worth fixing at once. We make decisions based on three criteria: evidence strength, implementation effort, and likely commercial impact. We tell you the difference between well-evidenced recommendations and those that require significant investment for uncertain return.
3. Embedded strategic support
We work alongside your marketing, content, and technical teams to guide implementation, keep the work focused on outcomes rather than activity, and adjust the strategy as the landscape changes.
Formula for Success
When GEO consulting is worth doing
Signs it makes sense
Your traffic reports show stable or growing rankings but click-through rates are falling across informational queries. Competitors are appearing in AI-generated answers for your category and you are not. You have strong content volume but weak authority signals.
Your leadership team needs a strategic framework around AI search. You are preparing a content or SEO strategy and want GEO considerations built in from the start.
Get in TouchWho this isn’t for
If you are looking for a finished playbook or guaranteed citation results, we are not the right fit.
Anyone presenting those things does not have the data to back them.
We apply what has evidence, track what is changing, and are honest when a recommendation is based on reasonable inference rather than confirmed data.
FAQS
GEO consulting:
common questions
Need more info?
Get in touch and we’ll answer any questions directly.
Frequently Asked Questions
Is GEO a separate service from SEO?
No. We integrate GEO thinking into broader search and content strategy. For most brands, the right approach is to treat GEO signals as an additional layer of rigour on top of existing SEO work: structuring content more precisely, strengthening authority signals, and creating primary-source assets.
Which AI platforms should we care about?
It depends on your audience and category. For most brands in English-speaking markets, Google AI Overviews has the highest immediate relevance. ChatGPT and Perplexity matter more for research-heavy categories and B2B buying journeys. We assess platform priority as part of the audit rather than assuming the same answer applies to every brand.
Can GEO be measured properly yet?
Not with the precision most brands are used to from GA4 or Search Console. What we can do now: track brand citation patterns across AI platforms directionally, monitor changes in click-through rates on queries where AI Overviews appear, and audit authority and content signals at structured intervals.
Do you implement the work or advise our team?
Both, depending on the engagement. For most clients, we provide strategic direction and detailed recommendations that your internal team or existing agencies implement. The default model is senior advisory with clear, implementation-ready outputs.
START BY SOLVING
If competitors are being cited in AI answers about your category and you are not, that is a diagnosable gap.
Every GEO engagement begins with an audit of your current AI surface visibility, content citation readiness, E-E-A-T signal strength, and schema implementation.
We apply what has evidence, tell you what is still uncertain, and sequence the work around what is most likely to move the needle.
Get in Touch Which service is right for you?